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INDUSTRY DYNAMICS

Speed up and down the fee for one year, the user has no feel


On the first anniversary of the speed-up and fee-reduction plan, the three major operators all indicated that they exceeded the target of 30% reduction in the annual tariff required by the Ministry of Industry and Information Technology. However, users generally perceive "not obvious." Why is the contrast so big? Some experts explained that in fact, operators mainly did not raise prices last year. According to some experts, it is because the total usage of each user will increase when the unit flow rate is reduced, so the total tariff does not change much. In response to the public response, the three major operators announced a new round of speed-up and fee reduction programs.
The user has no feeling for speeding up the fee.
After the publication of the transcript of the first anniversary of “speed-up and fee reduction”, it attracted many attentions on the Internet. Among the more than 700 online reviews that the reporters browsed, more than 95% of netizens said that they did not feel that they were speeding up the fee reduction. They thought that it was a change of soup. Some netizens believe that operators cancel low-cost packages, upgrade network speeds but also increase network fees, and the traffic is still very fast.
When talking about speeding up and lowering fees, Mr. Li, a Beijing citizen, said that he really did not feel. Mr. Li’s home is connected to China Unicom’s 1680-year-old package (10 megabits of broadband). After the country requested speed-up and fee reduction, China Unicom upgraded its 10 megabytes of traffic to 15 megabytes. The cost has not changed. After upgrading to 15 megabytes, Mr. Li said that he did not feel how fast the Internet was faster than before.
Guangxi Yulin netizen "Gao Jiang" said, for example, China Telecom, previously 2M and 4M broadband available, about 40 yuan per month, now directly to 20M, 50M broadband, the monthly fee is 140 yuan. In the past, the network fee and the telephone charge were less than 100 yuan. Today, 140 yuan is not enough. "The speed of the network is increased from 2M to 20M. The problem is that even if you give me 200M, I can't use such a speed. The so-called speed-up price reduction does not mean that the people save money as the goal, but the name is The ball is added to collect the money. It is said that it is speeding up the fee, but the people spend more money."
Expert: Carriers do not raise prices
Why is the gap between data and user experience so large? The Chinese Academy of Engineering academician He Hezhen explained that in fact, the operators mainly did not raise the price last year. After the speed is raised, the average return cost per megabyte is lowered. You can't say that it has not fallen, but its absolute value does not fall, and the relative value is reduced.
Fu Liang, a senior telecom analyst, believes that the price drop of mobile broadband is still very large. The reason why many users are not aware of the cost reduction is because the total usage per user will increase when the unit flow rate is reduced. Therefore, the total tariff has not changed much.
Wen Ku, director of the Department of Communication Development of the Ministry of Industry and Information Technology, also analyzed that last year's "speed-up and fee reduction" benefited more than 40 billion yuan of users. However, due to the large scale of mobile communication users in China, the average monthly cost per user is 2.6 yuan. obvious.
Wenku suggested that the effect of speeding up and reducing fees should be viewed from a longer period of time. In addition to paying attention to the overall cost reduction, we should also see a significant drop in unit price. Last year, mobile broadband unit prices fell about 40%. And now the mobile traffic you use is actually several times a few years ago.
The three major operators announced the speed-up plan
In response to the user's response to the speed-up and fee reduction "no feeling", the three major operators announced a new round of speed-up and fee reduction on the eve of the telecom day on May 17. In terms of speed increase, the three major operators all indicated that they will accelerate the construction of 4G networks and the construction of optical networks. In terms of fee reduction, the three major operators also indicated that they will continue to reduce fees through various forms.
In terms of speed increase, China Mobile will add 200 million 4G users in 2016, comprehensively promote the construction of all-optical network, and build a fixed broadband network with 50M access capability. The national average access rate is over 20M. China Telecom will launch 4G+ services in 330 cities, and the peak download rate of the network will be increased from 150M to 300M, followed by the wide speed of light, and strive to achieve 30% of broadband users at 50M, 100M and above at the end of this year, and the average access of cable broadband users. The rate is increased to above 35M. China Unicom will expand the scale of 4G network users, and plans to launch 100G 4G+ terminals in 2016. In terms of fixed-line broadband, the proportion of users with 20M and above increased from 19% at the beginning of the year to 50%, and the proportion of users with 50M and above will increase from 2% to 15%. In terms of fee reduction, the three major operators have also shown the "sincerity" of "continue to reduce fees." China Mobile further reduced the threshold for the unified package of Changshi Mang to 18 yuan; China Telecom will gradually cancel the domestic long-distance and roaming charges. China Unicom will reduce the traffic standard tariff, increase the traffic contained in the package, increase the penetration rate of 4G terminals, and reduce the tariffs by means of discounts on monthly packages. At the same time, it will continue to reduce fixed broadband tariffs. At the end of the year, compared with 2015, the fixed broadband unit broadband tariffs will not fall by less than 15%, and the combined unit price of mobile data traffic will be reduced by no less than 15%.